Since 1865, Zenith has loved women every bit as much as women love watches, and has thereby succeeded in enriching watchmaking with vibrant colour and feminine delicacy. From the first enamelled pocket watches to jewellery pendant watches and complicated wristwatches, its creations are an anthem to elegance and to the watchmaking art.

Zenith ladies’ watches extend an open invitation to enjoy excellence, as exemplified by the new El Primero Chronomaster Lady diamond-set rose gold model, available with a choice of black or brown dial with baguette diamonds

The inner beauty of a fascinating mechanism is matched by the aesthetic refinement of exceptional timepieces. Embodying the philosophy of absolute performance, the world’s most precise movement – the legendary El Primero – appears housed in a 42 mm case perfectly suited to women’s wrists. The El Primero Chronomaster Lady thus enriches the 2016 El Primero ladies’ collections with its two new dials, along with its delicately diamond-pavé bezel accentuating the sparkling sensuality of this delightfully feminine model.

WHICH IS YOUR FAVOURITE?

TAG Heuer’s most iconic versions are associated with automobile racing, and a single on the most famous will be the Carrera. Jack Heuer suggested the name shortly after taking control in the company from his uncle (much more on this below). The name comes from your Carrera Panamericana, a dangerous race run on public roads in Mexico from 1950 to 1954.