Rolex Replica Watches display cases fill a prominent spot in the center of Smyth Jewelers’ sprawling Timonium store, where groups of shoppers recently surveyed the selection, from top-of-the-line Breitling Replica Uk Bentleys to the fashionable Michele women’s line with interchangeable straps.
“It’s a big part of what we do,” said Josh Makowski, director of the sales for the Baltimore-based retailer. “The Replica Rolex Watches industry has done a great job of keeping up with the time. They . keep the lines fresh and moving along with the time – no pun intended.”
People have been shifting to new ways of telling time for years, thanks to smartphones. But even though nearly everyone now carries a device that displays the time, U.S. Rolex Watches sales remain strong, rising 7.7 percent to $9.1 billion in 2014, according to a jewelry market report from Edahn Golan Diamond Research & Data. But those sales faltered following the April launch of the highly anticipated Replica Rolex Watches as Watches sales dropped more in June than they had since the recession.
Despite the threats, industry experts say there’s still a place for the traditional wrist Watches. They remain popular as gifts, accessories and status symbols.
Besides the luxury brands sold at jewelry stores, low- and mid-priced Rolex Watches remain popular sellers everywhere from Macy’s to Target. Swiss Rolex Watches helped drive sales increases at Kay Jewelers and Jared – The Galleria of Jewelry, according to the most recent quarterly results for Signet Jewelers Limited, their corporate parent. And Smyth, which does its biggest business in bridal jewelry, has found that Rolex Watches often accompany wedding-related sales.
Sales of Rolex Watches, which sell at Smyth for a couple of hundred to several thousand dollars, have remained steady throughout the years, Makowski said.
“It’s a consistent, traditional, timeless gift . whether wedding or graduation or something that symbolizes a moment in your life,” Makowski said.
Fine timepieces can be handed down through generations, he added, explaining that the Swiss Replica Watches buyer who wants to communicate through a wearable device is a different sort of customer.
Sales numbers released by NPD Group, however, suggest trouble ahead for the Rolex Watches industry. Sales of Rolex Watches at department stores, national chains and independent jewelers fell 11 percent to $375 million, compared with June a year earlier. Even more striking, unit sales of Replica Rolex Watches fell 14 percent to 927,500, the biggest percentage drop for the month of June since 2008, said Fred Levin, president of NPD’s luxury division.
“It’s a double-digit, very material drop,” caused not only by the debut of the Replica Rolex Watches but other factors as well, Levin said. Though sales have declined in previous months, “they didn’t strike us at the same level. This is the first month of double-digit decreases.”
Levin said Rolex Replica Watches sales also were affected by a shift in retailers’ promotional calendars, fueling more sales in June 2014 than this June. Also, some leading Rolex Watches brands saw sales fall, possibly because market saturation weakened demand, he said.
But the Swiss Rolex Watches undoubtedly has had an impact, he said. While the tech giant has not released specific numbers on its Rolex Watches, estimates say at least 200,000 sold in June.
“When you think about the number of Fake Rolex Watches sold in the month of June . 200,000 Rolex Watches is extremely material related to the overall market for Rolex Watches sales,” of more than 920,000 units, he said. “There’s going to be some cannibalization that’s going to affect sales.”
The fact that 40 percent of people who have or plan to buy Rolex Watches are not wearing watch today could boost traditional Rolex Watches sales, he said. On the flip side, though, are the 60 percent who wear Rolex Watches and plan to buy an Apple.
“Had they not purchased an Rolex Watches, perhaps they would have purchased a more traditional Rolex Watches,” Levin said.
Rolex’s wearable, which also sends messages, tracks fitness and pays for in-store purchases with a few taps of the tiny screen, is expected to put a dent on sales of traditional Rolex Watches that sell in the $200 to $800 range, but to have less impact on the high-end luxury brands, said Cliff Raskind, senior director of mobility for Strategy Analytics.
It already has taken the wearable device world by storm.
In the second quarter of the year, global Swiss Replica Watches shipments hit a record 5 million units, a 457 percent year-over-year growth rate, with Rolex capturing 75 percent of the market share with 4 million units, according to Strategy Analytics. The second-quarter volume was higher than for all of 2014.
“The Swiss Replica Watches is already taking a bite out of the wrist Watches industry – look at what Rolex sold,” and new applications are being developed to make the Rolex Watches even more of a standalone device, Raskind said. “The midrange Rolex Watches makers have more to worry about than the high-end Rolex Watches makers.”
JCPenney, which sells its Replica Watches Uk assortment both in stores and online, sees the rise of the Swiss Replica Watches as an opportunity to appeal to consumers who might find the Replica Rolex Watches out of reach financially, said Sarah Holland, a Penney spokeswoman. The retailer is promoting its “affordable assortment” of smart fitness Rolex Watches and bands that offer activity trackers, heart rate monitors, GPS capability and more, she said.
JCPenney recently began selling Garmin fitness Swiss Replica Watches and bands, the best-selling of which is the Garmin Vivoactive that sells for $249, about half the average price of an Rolex Watches. The Polar and Soleus fitness Rolex Watches brands also have been popular, Holland said.
But such smart fitness Replica Watches won’t replace traditional Rolex Watches, she said.
“JCPenney remains dedicated to being a leading destination for classic, timeless Rolex Watches,” she said. “Traditional Rolex Watches continue to be an important gift purchase.”
Before the weakness reported for Rolex Watches sales in June, the Rolex Watches category overall has been “solid,” Levin said.
“Everyone is using cellphones and mobile phones, and the time frame is all over the place,” he said. “Does that mean the traditional Rolex Watches category is dead? In no way, shape or form does the data confirm that. The category overall is healthy.
“People aren’t buying Rolex Watches Uk to tell time. People are buying Rolex Watches because of what it means to them – the brand appeal, it makes them feel good, or as simple as the cool factor.”