Competitor Zenith, on the other hand, had just bought out motion producer Matel and was functioning on a thing really very similar. This 1st came to Jack Heuer’s attention early in 1969-in the regional newspaper, no less. He was stunned to study regarding the approaching release of Zenith’s new integrated-rather than modular, like Heuer’s movement-automatic chronograph, the ‘El Primero’-‘The First’. Zenith’s intentions had been clear. The race was on.


After the announcement of the exceptional long-term association between Zenith and Land Rover and with appropriately beautiful timing, Land Rover BAR has taken the opportunity of the first ever America’s Cup racing in Asia to present watchmaker Zenith as Official Timing Partner.

An important new collaboration to accentuate the strength and significance of a global partnership that is fully geared up to go the distance.

Aldo Magada, President and CEO of Zenith and Ben Ainslie, Skipper and Team Principal of Land Rover BAR unveiled the news at a press conference in Fukuoka, the venue for the final racing in the Louis Vuitton America’s Cup World Series.

Ben Ainslie & Aldo Magada

Aldo Magada commented: “At Zenith we are proud and honoured to be partnering with Land Rover BAR as the logical continuation of our global partnership launched last September in Paris with Land Rover. This is a fantastic project that will witness the convergence of our experience in terms of innovation and technology. We can’t wait to start to work with Sir Ben and his team! Sailing connoisseurs can expect plenty of surprises, stemming from the combined expertise of two avant-garde actors sharing the same philosophy of excellence and precision.”

Ben Ainslie and the sailing team will all become global brand ambassadors, styling the El Primero Sport model. The 45 mm-diameter steel case houses the famous El Primero 400 B automatic chronograph, with a movement featuring an integrated column-wheel construction and beating at a cadence of 36,000 vibrations/hour.

The watch has inherited the DNA of the famous 1969 El Primero, the world’s most precise series-made chronograph. Founded in Le Locle in Switzerland not long after the first America’s Cup in 1851, Zenith has won 2,333 chronometry prizes in their century and a half of existence.

Ben Ainslie commented, “Zenith’s reputation for quality and precision makes them the perfect fit for Land Rover BAR, and we’re delighted that they are joining our quest to bring the Cup home. We have been working with Zenith to capture the essence of this challenge, and we look forward to launching the Land Rover BAR El Primero in a few months time.”

Discover the LAND ROVER BAR sailing team Team: http://www.landroverbar.com/en/sailing-team.html