The last time Timex and Todd Snyder worked together on a timepiece, the results were pretty spectacular. And for their second partnership, the 160-year-old watch brand and the New York–based menswear designer definitely don’t disappoint.
“I have been a fan of Timex for decades, especially their military-inspired Camper and Scout styles,” Snyder told GQ. “That’s why when I discovered a vintage 1970s Timex with that striking mod red-and-black bull’s-eye graphic, I knew I wanted to work with the talented Timex design team to put my own modern spin on it to create a bold new design.”
The resulting Timex x Todd Snyder Mod Replica watch counts the hours in military time: A black ring goes from midnight to noon, and a red ring goes from noon to midnight. The white ring on the edge of the dial counts the seconds, and an arrow-shaped second hand brings the metaphor home. The 40mm case is paired with a gray NATO strap, further echoing the military sentiment. It all makes sense coming from a designer whose work continually references how the armed forces have informed the way civilian men dress.